Yesterday, Disney announced that it was purchasing Club Penguin. This was a great newspaper article to get our young CP fan reading the New York Times. Which leads me to my continuing amazement how the old-style media complains bitterly about how young readers don't read their newspapers and yet really don't seem to comprehend how to connect with younger readers. The CP newspapepr is a must read in our household every Thursday morning. Why? Because it contains information that a younger audience wants to read. Most newspapers I read these days are geared for white management-types who are over 40 and are only excited by albums, oops CD's released by old hippie types or promoted at Starbucks. They barely get what anyone under 30 is interested in reading in the newspaper anymore. I have lots of ideas.
Disney gets it by purchasing Club Penguin, but I hope that they don't mess it up. Good things could come out of this.
The avatar worlds are just starting to increase in popularity. This Globe and Mail article points the way to where things may be headed. Here are a few other selected opinions about Club Penguin, which seems to be a puzzlement to many writers without kids. Motley Fool points out how this is a good deal for Disney. The Washington Post has a photo of the founders and includes negative authorities on kids on the internet. Tech guru John Dvorak writes that he's never heard of Club Penguin, which suggests to me that the world is changing a lot faster than he understands.
I want to sound bemused here because I sense there's lots of money to be made. But the guys who tried to sell us 'synergies' a few years ago are unaware as they count the exorbitant sums of money they made through speculations while others got burned. Let's just hope Disney figures out how that too much synergy is a bad thing.